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Market Intelligence
Market context for pet and wellness brands: category trends, demand signals and how to choose which products to launch first.


India botanical export data FY2024-25: 19 trade figures for buyers
In FY2024-25, India's plant extract exports (HS 13021919) reached ₹4,381 crore, up 32%, while finished Ayurvedic medicaments grew only 4% to ₹1,394 crore. Psyllium husk earned ₹3,540 crore (+13%), turmeric powder ₹1,123 crore (+45%) and dried ginger ₹319 crore (+195%). Imports of gum arabic rose 64% and mango/mahua butters 160%. Overseas buyers increasingly want Indian botanicals as ingredients for their own brands (DGCI&S trade data, FY2024-25).
Sarthak Chatterjee
Oct 227 min read


India–UK CETA: what zero duty means for turmeric, ginger, botanicals
The India–UK CETA came into force on 15 July 2026. Turmeric, ginger, whole pepper and most plant extracts were already at 0% UK duty, so their rate has not changed. The real savings are on processed lines such as ground pepper (was 4%), sauces (6%) and some pickles (16%), now 0% with valid proof of origin. Food safety checks are stricter: Indian turmeric and ginger entering England now need ETO and pesticide test results.
Care Team
Oct 207 min read


Joint, Calming, Gut or Skin and Coat? Choosing Your First Pet Supplement Category
Your first product decides a lot about your brand: who buys it, how often they come back, how crowded the shelf is and how careful your claims must be. This guide compares the four core pet supplement categories, joint, calming, gut and skin and coat, and gives you a simple way to choose where to start.
Care Team
Sep 263 min read


Key Ayurvedic Pet Care Trends Shaping the Market Today
When it comes to caring for our furry friends, many pet owners and brands are turning to natural and holistic solutions. Ayurvedic pet care is gaining momentum worldwide, blending ancient wisdom with modern needs. As someone deeply involved in this space, I’ve noticed some exciting shifts that are shaping how pet products are developed, marketed, and consumed. Let’s dive into the key trends that are defining the future of Ayurvedic pet care. Growing Demand for Natural and Ayu

Jessica Roberts
Jun 124 min read


The Growing Global Ashwagandha Market
The global Ashwagandha market is booming at 12.4% CAGR. Here's the complete market data, sourcing guide, and profit margin analysis for international buyers looking to import from India.

Jessica Roberts
Mar 174 min read
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