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Formulation Guides
Practical guides for pet brands on formulating supplements: ingredients, evidence, formats and development.
How to Formulate a Gut Health Supplement for Dogs: A Guide for Pet Brands
Gut health is one of the broadest categories in dog supplements, and one of the easiest to get wrong. This guide covers the three building blocks, probiotics, prebiotics and botanicals, why live cultures and your format must be chosen together, how to count CFUs honestly, the regulatory points that trip brands up and how to word claims.
Care Team
3 days ago3 min read
How to Formulate a Dog Joint Supplement: Ingredients, Evidence and Positioning for Pet Brands
Joint and mobility is the most established dog supplement category, and the most crowded. This guide walks pet brands through building a joint formula that stands out: the two jobs every formula must do, what the evidence says for each key ingredient, format choices, claim-safe positioning and where Ayurvedic botanicals fit.
Care Team
3 days ago4 min read
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